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Some Business Owners Say This Election Makes Campaign Signs Worth The Risk

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Expressing political beliefs with a yard sign is common. But business owners can hurt their bottom lines by advertising an opinion.Political scientists and marketing experts generally advise against doing that, as we first reported during the 2012 election.Despite the advice, some business owners are willing to risk a financial hit, depending on whether their customers agree with them.The Philadelphia suburbs are swing territory during elections, so you won't find many signs in shop windows there. Owners don't want to risk alienating up to half their customer base. But in Republican-dominated rural Pennsylvania? No problem."Our country's headed in a bad direction. We need to get it turned around and I think Trump's going do that for us," says 28-year-old Adam Miller. His family owns Miller's Auto Sales and Service in Dillsburg, Pa.The Millers agreed to have a 4-foot-by-8-foot red, white and blue Trump sign outside where thousands of drivers see it on Route 15 every day.Putting the sign

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